An award-winning CMO-turned-entrepreneur, Eva Hartling founded The Brand is Female in 2018 following two decades of experience helping organizations achieve their objectives locally and internationally. Eva has orchestrated successful media campaigns for leading North American brands and executives — she has also acted as a spokesperson for publicly traded companies, Crown corporations and established business leaders. She is well-versed in financial communications and crisis management and benefits from an extensive network of thought leaders, executives and media contacts across various industries and geographies.
Before launching her consulting practice, Eva held the position of Chief Marketing Officer and Vice President, Brand at Birks Group, where she worked for almost a decade. Before joining Birks, Eva held Communications and Public Affairs positions at Telefilm Canada, RONA, BDC and IBM. Eva is a Board member of the Fondation du Musée d’art contemporain de Montréal and is actively involved with Toronto-based CANFAR.
Eva Hartling is also the founder and host of The Brand is Female, which has become Canada’s leading female leadership podcast, presented by TD Women in Enterprise. The Brand is Female has been at the top of Canadian and American charts, has received accolades from media and has been featured in campaigns by Apple and Spotify.
An award-winning CMO-turned-entrepreneur, Eva Hartling founded The Brand is Female in 2018 following two decades of experience helping organizations achieve their objectives locally and internationally. Eva has orchestrated successful media campaigns for leading North American brands and executives — she has also acted as a spokesperson for publicly traded companies, Crown corporations and established business leaders. She is well-versed in financial communications and crisis management and benefits from an extensive network of thought leaders, executives and media contacts across various industries and geographies.
Before launching her consulting practice, Eva held the position of Chief Marketing Officer and Vice President, Brand at Birks Group, where she worked for almost a decade. Before joining Birks, Eva held Communications and Public Affairs positions at Telefilm Canada, RONA, BDC and IBM. Eva is a Board member of the Fondation du Musée d’art contemporain de Montréal and is actively involved with Toronto-based CANFAR.
Eva Hartling is also the founder and host of The Brand is Female, which has become Canada’s leading female leadership podcast, presented by TD Women in Enterprise. The Brand is Female has been at the top of Canadian and American charts, has received accolades from media and has been featured in campaigns by Apple and Spotify.