Because brands can’t afford to ignore women.
We are a strategic communications agency helping brands thrive by putting women at the center. In Canada, women control 80% of purchasing power — and they expect authenticity, alignment, and action. We help you earn their trust and build internal alignment so your commitment to women shows up not only in your marketing, but in your culture and decision-making.
Our work focuses on two missions:
For brands and institutions: we lead with insight. From market research and audience intelligence to internal positioning and narrative development, we craft strategy, communications and thought leadership that authentically connect with women and build lasting influence.
For women-led and purpose-driven companies: we amplify your voice, shape your narrative, and position you as a leader in your space.
Through strategic communications, brand authority building, and advocacy campaigns, we don’t just tell stories — we start conversations that move industries forward.
The Brand is Female is a communications agency and media platform dedicated to helping brands, organizations, and leaders succeed by putting women at the center. Founded in 2018 by Eva Hartling — an award-winning former Chief Marketing Officer with over two decades of experience — our mission is to advance opportunities for women in business and amplify the voices of inclusive leaders.
We are the bridge between brands that want to connect with women and the audiences they seek to inspire. Through brand strategy, thought leadership, and strategic communications, we help our clients earn women’s trust, engage them in meaningful ways, and build long-term influence.
Our work spans industries — from leading financial institutions to top lifestyle brands and government organizations — and includes everything from narrative development and brand strategy to advocacy campaigns, media relations, and curated events. Whatever the channel, we shape conversations that matter and help our clients turn vision into measurable impact.
Our top-charted podcast presented by TD Women in Enterprise, The Brand is Female, further amplifies these voices, sharing the stories of women entrepreneurs, executives, and changemakers redefining success.
Services
Our services span communications as well as thought leadership and advocacy. We also host events and workshops to help women leaders and entrepreneurs succeed.
Strategic Communications
Keep it clear, focused, and adaptable. Strategic communication is about crafting the right message, amplifying your voice, and staying ahead—whether through media relations, speaking opportunities, content or crisis management. Your strategy should work for where you are now while remaining flexible enough to grow with your business.
Public Relations
Content Campaigns
Brand Strategy
Senior Leadership Positioning & Speaking Platforms
Events
Thought Leadership and Advocacy
Position yourself with purpose and impact. Thought leadership and advocacy are about shaping conversations, building credibility, and driving meaningful change. Whether through insightful content, public speaking, or research and reports that help position your purpose, your voice should reflect your expertise and vision—resonating now while setting the stage for what’s next.
Corporate Thought Leadership
Research and Reports
Personal Branding
Social Media Strategy
Podcast Production
Women Entrepreneurs & Female Leadership
Create space for connection, learning, and growth. Our events, workshops, and podcast are designed to elevate women in business—offering insights, real conversations, and actionable strategies. Whether through expert-led discussions or inspiring stories, we foster a community where women can share, learn, and lead with confidence.
The Brand is Female Conversation Series
The Brand is Female Podcast
One-on-one Coaching
Workshops
Speaking
Contact us.
We’re excited to hear more about how we can bring your vision to life through communications, thought leadership and advocacy.